ABOUT BARBURGER KELANA

Barburger Kelana (On The Go) adalah suatu kreasi model

bisnis baru kewirausahaan skala UMKM yang

memadukan 3 bidang lintas sektor, yaitu:

  1. Electric vehicle dengan teknologi ramah lingkungan
  2. Industri Food & Beverage Service
  3. Teknologi IT (Online Apps)

Dengan modal dana investasi yang terjangkau, Barburger Kelana menawarkan para perintis bisnis skala UMKM untuk memulai berwirausaha dengan resiko yang minim.

Mengingat konsep dasarnya yang mobile dan berpindah-pindah, Barburger Kelana dapat menjangkau ke berbagai lokasi secara mudah, fleksibel tanpa batas ruang dan waktu.

Diprediksi bakal menjadi bisnis masa depan yang sangat menguntungkan dan diminati banyak orang, yang bisa melayani:

• Retail ke berbagai lokasi strategis, keramaian dan pemukiman padat penduduk. • Big order ke berbagai instansi dan lembaga. • Event pameran, expo, bazaar, konser atau kegiatan publik lainnya. • Event kegiatan social dan keagamaan seperti arisan, khitanan, nikahan dan wedding, reuni, event komunitas, kegiatan kesenian, olahraga dan hiburan. • Live BBQ Party di pekarangan rumah. • Menjangkau ke sudut-sudut perkampungan hingga ke perkotaan.

PROBLEMS VS SOLUTION

  • Non Fresh Food (Cold when Served)
  • Static, anchored
  • Pricey
  • Retail only or big order only
  • Customers come to store (Seller)
  • Old fashioned SME’s style business
  • Fresh, hygienic, fast service (Hot when Served)
  • Mobile, flexible, no boundaries, almost anywhere
  • Affordable
  • Retail yes, big order yes
  • Seller come to serve customers
  • SME’s with stylish
    & modern lookappearance

TECHNICAL & MECHANICAL SPESIFICATIONS

WHEEL BASE

14,2 CM

MAXIMUM TORQUE

10-23 NM

WIDTH

103 CM

HEIGHT

92,5 CM

LENGTH

220 CM

ROTATION SPEED

2800/5000 RPM

WHEEL SIZE

80/90 (R14inch)

KITCHEN EQUIPMENT

EQUIPMENT GRILL

The Market​

MARKET SEGMENT

SES: B, C+, C

Market Behavior/Characteristic: People with culinary experience in western countries. People familiar with fast food and western taste. People with urban lifestyle.

Individuals (retails) seeking delectable gourmet style burgers for:

 

Snacking time or quick bite during.

Breakfast or afternoon tea.

Reats friends, family, kids.

Self reward and appreciation.

Groups (big orders) looking for value, yet stylish burgers for:

 

Group gathering at home or community.

Group business.

lunch/dinner at office.

Live BBQ Party at home,

wedding, community.

events, expo or function, or casual.

gathering after office hours.

PLACE LOCATION VENUE SPOT

Public:

By the street or road side.

Near to road junction or roundabout.

Activities at Town Square (Alun-alun).

Car free day.

events (pasar rakyat, pasar takjil).

Night market/bazaar (pasar malam).

Public holiday festival or seasonal

  •    MICE (Meeting, Incentive, Convention, Exhibition).
  •    Concert, entertainment, art
  •    event and Festivals.
  •    Sport events and competition.
  •    Tabligh akbar and pengajian.
  •    Local bazaar and themed market.
  •    Near to public facilities (school, hospital, modern market, offices).

Private :

Birthday party.

Pool side party.

After office hour party.

New Year’s Eve party.

Private party/gathering.

Family gathering.

 

  •   Corporate gathering.
  •   Lunch or afternoon tea break.
  •   Live BBQ party at home.
  •   Wedding and bridal shower.
  •   School/group reunion.
  •   Community events.
  •   Arisan gathering.
TERTARIK DENGAN KEMITRAAN

3D Model:

Real Bentuk Kelana